This is where the Cadbury 99 Flake got its name – and its not because of the price

A summer treat (Picture: Getty/Shutterstock)

Its the Cadbury Flakes 99th birthday, which is pretty apt because it is at the centre of one of our favourite summer treats – the 99 Flake ice cream.

A glorious mound of ice cream, on a wafer cone with half a chocolate Flake on the top – simple, but delicious.

But do you know where the name 99 Flake came from?

You might have heard the myth that it was because it used to cost 99p.

Theres no doubt that it probably did cost 99p at some point in time but these days, thats probably not the case.

And it was invented back in the 1920s or 1930s, shortly after the Flake chocolate bar was created, when we still used old British money.

a row of four 99 Flake ice creams
Do 4 99s make a 396 Flake? (Picture: Shutterstock)

Plus the equivalent of 99p back then was about £43 in todays money – that would be a pricey ice cream.



We can probably discount that idea, but were still not sure where the name actually did come from.

There are plenty of rumours – some say it was invented in Portobello in Scotland by Stefano Arcari, who had a shop at 99 Portobello High Street, while others say it was created by the Dunkerleys in Manchester at 99 Wellington Street.

According to Sarah Foden from the Cadbury archives, the name might have been chosen because it was seen as something a little more special

She told The real reason for the name of the Flake 99 has been lost in the mists of time, however the best piece of evidence we have of its origins comes from a Cadbury works paper.

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